Question
Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to
Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to assign all costs, except for $650,000 of general administrative costs, to key activities incurred in connection with serving its customers. A customer profitability analysis based on activity costing produced the following customer profits and losses:
Customer | #1 | $366,000 |
#2 | 614,000 | |
#3 | (247,000) | |
#4 | 999,000 | |
#5 | 1,060,000 | |
#6 | 882,000 | |
#7 | 598,000 | |
#8 | 292,000 | |
#9 | (105,000) | |
#10 | 711,000 | |
Total | $5,170,000 |
Prepare a customer profitability profile like the one in Exhibit 6.3. The following link includes an Excel worksheet to create the profitability profile graph: profitability_profile_template.
Using the customer profitability analysis provided in the exercise to calculate the following profits. (i) Calculate the total profits from the 3 most profitable customers $Answer
(ii) Calculate the total profits for the 5 most profitable customers $Answer (iii) Calculate the total profits for the 8 most profitable customers $Answer (iv) Calculate the total profits for the 9 most profitable customers $Answer
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