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Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to

Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to assign all costs, except for $650,000 of general administrative costs, to key activities incurred in connection with serving its customers. A customer profitability analysis based on activity costing produced the following customer profits and losses:

Customer #1 $366,000
#2 614,000
#3 (247,000)
#4 999,000
#5 1,060,000
#6 882,000
#7 598,000
#8 292,000
#9 (105,000)
#10 711,000
Total $5,170,000

Prepare a customer profitability profile like the one in Exhibit 6.3. The following link includes an Excel worksheet to create the profitability profile graph: profitability_profile_template.

Using the customer profitability analysis provided in the exercise to calculate the following profits. (i) Calculate the total profits from the 3 most profitable customers $Answer

(ii) Calculate the total profits for the 5 most profitable customers $Answer (iii) Calculate the total profits for the 8 most profitable customers $Answer (iv) Calculate the total profits for the 9 most profitable customers $Answer

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