Question
Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to
Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to assign all costs, except for $650,000 of general administrative costs, to key activities incurred in connection with serving its customers. A customer profitability analysis based on activity costing produced the following customer profits and losses:
Customer | #1 | $336,000 |
---|---|---|
| #2 | 634,000 |
| #3 | (277,000) |
| #4 | 979,000 |
| #5 | 1,060,000 |
| #6 | 902,000 |
| #7 | 628,000 |
| #8 | 292,000 |
| #9 | (95,000) |
| #10 | 711,000 |
Total |
| $5,170,000 |
(a) Using the customer profitability analysis provided in the exercise to calculate the following profits. (i) Calculate the total profits from the 3 most profitable customers (ii) Calculate the total profits for the 5 most profitable customers (iii) Calculate the total profits for the 8 most profitable customers (iv) Calculate the total profits for the 9 most profitable customers (b) Dropping customers 3 and 9 would not necessarily result in an increase in profits of $372,000. (c) Customer profitability analysis helps management to determine whether some customers are unprofitable, and whether the customers that produce the most sales revenue are producing the most profits.
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