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Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to

Customer Profitability Analysis Gonalong, Inc. has 10 customers that account for all of its $4,520,000 of net income. Its activity-based costing system is able to assign all costs, except for $650,000 of general administrative costs, to key activities incurred in connection with serving its customers. A customer profitability analysis based on activity costing produced the following customer profits and losses:

Customer

#1

$336,000

#2

634,000

#3

(277,000)

#4

979,000

#5

1,060,000

#6

902,000

#7

628,000

#8

292,000

#9

(95,000)

#10

711,000

Total

$5,170,000

(a) Using the customer profitability analysis provided in the exercise to calculate the following profits. (i) Calculate the total profits from the 3 most profitable customers (ii) Calculate the total profits for the 5 most profitable customers (iii) Calculate the total profits for the 8 most profitable customers (iv) Calculate the total profits for the 9 most profitable customers (b) Dropping customers 3 and 9 would not necessarily result in an increase in profits of $372,000. (c) Customer profitability analysis helps management to determine whether some customers are unprofitable, and whether the customers that produce the most sales revenue are producing the most profits.

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