Question
Customer profitability analysis might result in -dropping some customers that are unprofitable -lowering price of offering incentives to profitable customers -giving incentives to all customers
Customer profitability analysis might result in
-dropping some customers that are unprofitable
-lowering price of offering incentives to profitable customers
-giving incentives to all customers to place orders online
-all of the above
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Management Fundamentals
Authors: Robert N. Lussier
1st Edition
032401337X, 978-0324013375
