Customer Profitability Analysis

Remington Aeronautics LTD is a British aeronautics subcontract company that designs and manufactures electronic control systems for commercial airlines. The vast majority of all commercial aircraft are manufactured by Boeing in the U.S. and Airbus in Europe; however, there is a relatively small group of companies that manufacture narrow-body commercial jets. Assume for this exercise that Remington does contract work for the two major manufacturers plus three companies in the second tier. Because competition is intense in the industry, Remington has always operated on a fairly thin 20% gross profit margin; hence, it is crucial that it manage non-manufacturing overhead costs effectively in order to achieve an acceptable net profit margin. With declining profit margins in recent years, Remington Aeronautics CEO, John Remington, has become concerned that the cost of obtaining contracts and maintaining relations with its five major customers may be getting out of hand. You have been hired to conduct a customer profitability analysis. Remington Aeronautics non-manufacturing overhead consists of $2.5 million of general and administrative (G&A) expense, (including, among other expenses, the CEOs salary and bonus and the cost of operating the companys corporate jet) and selling and customer support expenses of $3 million (including 5% sales commissions and $1,050,000 of additional costs).The accounting staff determined that the $1,050,000 of additional selling and customer support expenses related to the following four activity cost pools:

Financial and activity data on the five customers follows (Sales and Gross Profit data in millions):

In addition to the above, the sales staff used the corporate jet at a cost of $800 per hour for trips to customers as follows:

The total cost of operating the airplane is included in general and administrative expense; none is included in selling and customer support costs.

Required

a. Prepare a customer profitability analysis for Remington Aeronautics that shows the gross profits less

all expenses that can reasonably be assigned to the five customers.

b. Now assuming that the remaining general and administrative costs are assigned to the five customers

based on relative sales dollars, calculate net profit for each customer.

c. Discuss the merits of the analysis in part a. versus part b.

Please show work so I can better understand the problem. Thank you!

Cost per Unit of Activity Activity Activity Cost Driver 1. Sales visits . _ . . . . . . _ . . . . . . . . . . . . . 2. Product adjustments . . . . . .. .. . .. . . . 3. Phone and email contacts... _ . . . . . . . . . . . . . 4. Promotion and entertainment events... . . . . . . Number of visit days Number of adjustments Number of calls/contacts Number of events $1,400 1,200 200 1,600