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Customer profitability and governance. Glat Corporation manufactures a product called the glat, which it sells to merchandising firms such as International House of Glats (IHOG),
Customer profitability and governance. Glat Corporation manufactures a product called the glat, which it sells to merchandising firms such as International House of Glats (IHOG), Glats-R- Us (GRU), Glat Marcus (GM), Glat City (GC), Good Glats (GG), and Glat-mart (Gmart). The list price of a glat is $40, and the full manufacturing costs are $30. Salespeople receive a commission on sales, but the commission is based on number of orders taken, not on sales revenue generated or number of units sold. Salespeople receive a commission of $20 per order (in addition to regular salary) Glat Corporation makes products based on anticipated demand. Glat Corporation carries an inventory of glats, so rush orders do not result in any extra manufacturing costs over and above the $30 per glat. Glat Corporation ships finished product to the customer at no additional charge to the customer for either regular or expedited delivery. Glat incurs significantly higher costs for expedited deliveries than for regular deliveries Expected and actual customer-level cost driver rates are: Order taking (excluding sales commission) $ 28 per order Product handling 1 per unit Delivery 1 per kilometre driven Expedited (rush) delivery 300 per shipment Because salespeople are paid $20 per order, they break up large orders into multiple smaller orders. This practice reduces the actual order-taking cost by $16 per smaller order (from $28 per order to $12 per order) because the smaller orders are all written at the same time. This lower cost rate is not included in budgeted rates because salespeople create smaller orders without telling management or the accounting department. Also, salespeople offer customers discounts to entice them to place more orders, GRU and Gmarteach receive a 5% discount off the list price of $40 Information about Glat's clients follows: IHGGRU GMC GG Gmart Total number of units purchased 200 540 300 100 400 1,000 Number of actual orders 2 12 2 2 4 10 Number of written orders per actual order 2 1 3 2 4 2 Total number of kilometres driven to deliver all products 80 120 7 2 28 304 100 Number of expedited deliveries "Because GRU places 12 pre orders, onder contre 20 per order the sam ple smaller orders and so have actual o r costs of $12 och Required 1. Using the information above, calculate the expected customer-level operating income for the six customers of Glat Corporation. Use the number of written orders at $28 each to calculate expected order costs. 2. Recalculate the customer-level operating income using the number of written orders but at their actual $12 cost per order instead of $28 (except for GRU, whose actual cost is $28 per order). How will Glat Corporation evaluate customer-level operating cost performance this period? 3. Recalculate the customer-level operating income if salespeople had not broken up actual orders into multiple smaller orders. Don't forget to also adjust sales commissions 4. How is the behaviour of the salespeople affecting the profit of Glat Corporation? Is their behaviour ethical? What could Glat Corporation do to change the behaviour of the salespeople? Customer profitability and governance. Glat Corporation manufactures a product called the glat, which it sells to merchandising firms such as International House of Glats (IHOG), Glats-R- Us (GRU), Glat Marcus (GM), Glat City (GC), Good Glats (GG), and Glat-mart (Gmart). The list price of a glat is $40, and the full manufacturing costs are $30. Salespeople receive a commission on sales, but the commission is based on number of orders taken, not on sales revenue generated or number of units sold. Salespeople receive a commission of $20 per order (in addition to regular salary) Glat Corporation makes products based on anticipated demand. Glat Corporation carries an inventory of glats, so rush orders do not result in any extra manufacturing costs over and above the $30 per glat. Glat Corporation ships finished product to the customer at no additional charge to the customer for either regular or expedited delivery. Glat incurs significantly higher costs for expedited deliveries than for regular deliveries Expected and actual customer-level cost driver rates are: Order taking (excluding sales commission) $ 28 per order Product handling 1 per unit Delivery 1 per kilometre driven Expedited (rush) delivery 300 per shipment Because salespeople are paid $20 per order, they break up large orders into multiple smaller orders. This practice reduces the actual order-taking cost by $16 per smaller order (from $28 per order to $12 per order) because the smaller orders are all written at the same time. This lower cost rate is not included in budgeted rates because salespeople create smaller orders without telling management or the accounting department. Also, salespeople offer customers discounts to entice them to place more orders, GRU and Gmarteach receive a 5% discount off the list price of $40 Information about Glat's clients follows: IHGGRU GMC GG Gmart Total number of units purchased 200 540 300 100 400 1,000 Number of actual orders 2 12 2 2 4 10 Number of written orders per actual order 2 1 3 2 4 2 Total number of kilometres driven to deliver all products 80 120 7 2 28 304 100 Number of expedited deliveries "Because GRU places 12 pre orders, onder contre 20 per order the sam ple smaller orders and so have actual o r costs of $12 och Required 1. Using the information above, calculate the expected customer-level operating income for the six customers of Glat Corporation. Use the number of written orders at $28 each to calculate expected order costs. 2. Recalculate the customer-level operating income using the number of written orders but at their actual $12 cost per order instead of $28 (except for GRU, whose actual cost is $28 per order). How will Glat Corporation evaluate customer-level operating cost performance this period? 3. Recalculate the customer-level operating income if salespeople had not broken up actual orders into multiple smaller orders. Don't forget to also adjust sales commissions 4. How is the behaviour of the salespeople affecting the profit of Glat Corporation? Is their behaviour ethical? What could Glat Corporation do to change the behaviour of the salespeople
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