Customer Relationship Management has become an integral part of many businesses' day-to-day interactions with clients. It provides an insight into the behavior of companies' customers and modifies their business operations to ensure that customers gain the best experience while dealing with these companies. CRM helps businesses understand their customers, recognize their value and capitalize on improved customer relations.

Read the following articles and then answer the 3 questions below: What Is Analytical CRM? https://crm.org/crmland/analytical-crm Analytical CRM https://www.vtiger.com/analytical-crm/

1. Explain in your own words what Analytical CRM is. Which types of data does Analytical CRM collect and analyze?

2. How can using analytical CRM improve the business processes of a company? What are the benefits of using analytical CRM?

3. Search on the Internet and provide an example of successful implementation of analytical CRM in a company's activities. How has it improved the performance of that business?