Your company sells digital advertising displays in shopping centers. Shopping center and mall advertising is especially helpful

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Your company sells digital advertising displays in shopping centers. Shopping center and mall advertising is especially helpful for the shops at these venues as the digital panels direct shoppers to their locations and/or advertise their products. The panels can feature full-motion videos, which have a greater impact on the audience. Your role as a salesperson is to gain sales but also provide follow-up service. Consider the most appropriate ways to engage with shopping center managers to continue to nurture and develop a strong relationship or partnership, add value, and generate more business and revenue.

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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