Customer Relationship Marketing (CRM) calls for a robust approach that eclipses a 360 view of the customer through development, growth and maintenance of long term cost effective relationships with customers. Critically assess how Zalando has been able to connect its customers in its quest to become a strong e-retail brand. As a Marketing expert propose a "blue print" model on how Zalando can build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customer base.