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CUSTOMER SERVICE ANALYSIS THE COMPANY IS CIBC RETAIL BANK You are required to analyse, based on the information you will find, how this company's customer

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CUSTOMER SERVICE ANALYSIS THE COMPANY IS CIBC RETAIL BANK You are required to analyse, based on the information you will find, how this company's customer service philosophy is being shaped and implemented. In order to do so, you will need to recall the different concepts. All while showing your critical analysis skills. The compact of your research. you will have to describe each concept relating to CIBC bank, the internal elements of CIBC company's service culture: Give a detailed analysis on each of these concepts Trainings Employee empowerment Management support Motivators and rewards Products and services . Policies and Procedures Employee roles and expectations Service philosophy (company's mission ) Finding reliable information about a certain company may result in a never-ending task. Hence, you will have to reveal the source of your information at the bottom of each page using footnotes. If a book or a sound academic reference has been used, these however will have to show on the last page of your work under the bibliography

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