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Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing. Evaluate the elements of customer service and critically discuss
Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing. Evaluate the elements of customer service and critically discuss how they relate to marketing mix linking toI KEA.
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Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
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