What kind of retailers or brands do you think would benefit from a pop-up shop? Why?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:50 AM

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What kind of retailers or brands do you think would benefit from a pop-up shop? Why?

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Some examples would be similar to the Italian coffee maker Illy who opened a popu...View the full answer

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