Cultures are dynamic. How do they change? Are there cases in which changes are not resisted but

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Cultures are dynamic. How do they change? Are there cases in which changes are not resisted but actually preferred? Explain. What is the relevance to marketing?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:32 AM

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Cultures are dynamic. How do they change? Are there cases in which changes are not resisted but

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Cultures change gradually with resistance to changes The resistance varies inversely with ...View the full answer

International marketing

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