For a small manufacturer, is it better to engage in piggyback marketing or join an exporting combination?

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For a small manufacturer, is it better to engage in piggyback marketing or join an exporting combination? Why is this so?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:39 AM

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For a small manufacturer, is it better to engage in piggyback marketing or join an exporting combination?

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International Marketing & Export Management

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