Customer$-$to$-$customer and word$-$of$-$mouth $($WOM$)$ communication is an increasingly important customer feedback mechanism since

Group of answer choices

Service organizations have complete control over what is communicated about their services online.

Guests can express their experiences and feelings toward a service organization with a large audience through social media, blogs, in chat rooms and other online platforms.

Customers are unlikely to trust what they read about a service organization online.

Online complaints are usually posted by guests that are simply trying to "get something for nothing" from the service organization.