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Customer value has two sides: capturing value through customer and delivering value through customer profitability; satisfaction revenue; experience share of wallet; satisfaction revenue; satisfaction profitability;
Customer value has two sides: capturing value through customer and delivering value through customer
profitability; satisfaction
revenue; experience
share of wallet; satisfaction
revenue; satisfaction
profitability; experience
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
