customers earn points for every purchase, which can be redeemed for free drinks or discounts.

Additionally, they plan to launch a social media campaign to promote their seasonal beverage offerings and encourage user$-$generated content.

Answer the following questions:

Identify the elements of the P$.$O$.$S$.$T$.$ framework and indicate if the business is engaging in the framework properly. If not, indicate what they are doing incorrectly.

Which of the $5\text{'}$s are the primary foci for this business?

How would you suggest the business use Paid, Owned and Earned media to successfully reach its objective$($s$)?$