Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Customers (Target Market) : for NEWTRAL Magic H The Ultra Adaptive Support Home Office Hair at https://www.kickstarter.com Market Segments : What do you perceive to

  1. Customers (Target Market): for NEWTRAL Magic H The Ultra Adaptive Support Home Office Hair at https://www.kickstarter.com
    1. Market Segments: What do you perceive to be possible market segments for your new product or service offering? In your discussion, be sure to utilize at least two (2) market segmentation methods (demographic, geographic, psychographic, behavioral) and explain your answers in detail.
    2. Target Market: After discussing possible market segments, identify one target market which you will focus on for this product launch. Provide a detailed, multi-dimensional description of your target market utilizing multiple elements of the segmentation methods noted above. Be sure to present a clear description of your intended target market.
  2. Company analysis: Identify the projects strengths/weaknesses relative to this market and the offering. Explain your answer with three pieces of evidence that lead you to that conclusion about the customers.
  3. Top competitor: Who are they, and what are they doing? Name the product or service that you believe is the top competitor and explain your answer with three (3) pieces of evidence that lead you to that conclusion.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Essentials of MIS

Authors: Kenneth C. Laudon, Jane P. Laudon

12th edition

134238249, 978-0134238241

Students also viewed these General Management questions