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Customers tend to exhibit loyalty to product brands but may be persuaded through clever marketing and advertising to switch brands. Consider the case of threee
Customers tend to exhibit loyalty to product brands but may be persuaded through clever marketing and advertising to switch brands. Consider the case of threee brands: A B and C Customers "unyielding" loyalty to a given brand is estimated at giving the competitors only a margin to realize a switch. For Brand A customers, the probabilities of switching to brands B and C or and Customers of Brand B are likely to switch to A and C with probabilities and Brand C customers wswitch to Brands A and B with equal probabilities. How long on average will it take for a Brand A customer to switch to Brand B To Brand D
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