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Customers tend to exhibit loyalty to product brands but may be persuaded through clever marketing and advertising to switch brands. Consider the case of threee

Customers tend to exhibit loyalty to product brands but may be persuaded through clever marketing and advertising to switch brands. Consider the case of threee brands: A, B and C. Customers "unyielding" loyalty to a given brand is estimated at 75%, giving the competitors only a 25% margin to realize a switch. For Brand A customers, the probabilities of switching to brands B and C or .1 and .15. Customers of Brand B are likely to switch to A and C with probabilities .2 and .05. Brand C customers wswitch to Brands A and B with equal probabilities. How long on average will it take for a Brand A customer to switch to Brand B? To Brand D?

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