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Customers were asked Why didn't you buy anything? when they left the store without making a purchase. A few customers seem surprised by this question
Customers were asked "Why didn't you buy anything?" when they left the store without making a purchase. A few customers seem surprised by this question and many answered by saying that they forgot their wallet at home.
Customers lying about why they did not make a purchase is an example of _____ bias.
A) Selection
B) Response
C) Deliberate
D) Non-Response
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