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CVP Analysis is quantitative. As the introduction says, Moreno turned around the Los Angeles Angels by using changes to the sales price to increase volume.

CVP Analysis is quantitative. As the introduction says, Moreno turned around the Los Angeles Angels by using changes to the sales price to increase volume. If your company was headed in a similar direction, how would you respond from a qualitative perspective? In other words, what factors could influence the CVP decisions other than the numbers?

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