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CVS advertises the fact that Advil ibuprofen may cost more but works no better than CVS ' s own brand of ibuprofen. In this example,

CVS advertises the fact that Advil ibuprofen may cost more but works no better than CVS

'

s own brand of ibuprofen. In this example, CVS is competing on the basis of

.

price

1

points

.

service

.

selection

.

market share

.

packaging

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