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• Identify background information on the company, including the company name, ticker (stock) symbol, GICS Sector, and GICS Sub Industry.
• Summarize the products the company produces and sells, and who their target customers are.
• Describe factors that could shift the demand curve for the company's product(s) (see the risk factors discussed in the K-10).
• Describe factors that could shift the supply curve for the company's product(s) (see the risk factors discussed in the K-10).
• Describe whether the company's product(s) would be expected to have an elastic demand or inelastic demand.
• Discuss the firm's profitability with an explanation of the difference between accounting profit and economic profit.
• Examine the costs the company incurs and discuss whether the majority of costs are fixed or variable in nature.
• Describe the market structure that best describes the market the firm is in.
• Analyze how the market structure affects the profitability and pricing power of the firm.

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