CyberGenoni is a fictious company offering cybersecurity to companies. We estimate the number of all companies willing and able to pay for cybersecurity solutions in 2022 being 50 million businesses. This number is growing by 10% per year in every region.

We estimate that the average company is spending $5000 per year for cyber security. This number likely remains constant over the years.

CyberGenoni will focus on West-Europe where about 12 million businesses are interested in cybersecurity in 2022. Out of these 12 million companies, only 1.5 millions are in the industrial sector where CyberGenoni wants to compete. They are willing to pay an average of $8000 per year for cyber security.

CyberGenoni expects to enter the market in 2026 and win 200 customers in its first year. It triples its customer base every year for five years. For example, in 2027, it will serve 600 customers. Its average subscription fee is expected to be $10,000.

a) Calculate the Total Addressable Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM) for 2030, if CyberGenonis target market is defined as cyber security solutions for industrial firms in West-Europe. Show your calculation.

b)Calculate the market share for CyberGenoni in 2031. Show your calculation.