D 2 23 23 15 18 < 221 24 Question 14 (4 points) Which of the following statements helps to explain why the "good-better-best" (GBB) pricing strategy can persuade more consumers to decide to buy? Consumers generally only want the "best" and GBB makes this decision as easy as possible for them GBB prompts consumers to ask "which of these do I buy?" instead of "do I buy this or not?" GBB eliminates personalization by equating all three product choices across features Consumers generally dislike having to compromise and so the middle "better" option attracts the lowest sales