D 2 pts Question 13 Which response describes how service providing companies would most likely counter increasing competition? O Fims would widen their range of supplementary services because reducing them is almost always disastrous. O Firms would emphasize supplementary services or might position themselves by greatly reducing those services. Firms would focus entirely on their core service as supplementary services mostly do not attract customers. O Firms would reduce their supplementary services and might also offer a less rigorous form of their core service. Question 14 2 pts Connections between cargo vessels or trucks and transportation networks may eventually lead to the development of smart transportation modes that reroute in real time based on local traffic patterns, weather events, and accidents. Which of the following will someday enable such a possibility? Supply chain analytics The Internet of things Cloud computing Strategic channel alliances Question 11 2 pts Which statement describes a distribution strategy of a service organization? The intensity of distribution should exceed the target market's needs and preferences. Having too many outlets to distribute products may boost costs unnecessarily. The location of a service does not influence the distribution strategy of a time-dependent service provider. Because services are intangible, many service firms choose indirect distribution strategies. Question 12 2 pts The Paris Hotel, a luxury hotel, encourages its employees to develop strong, personal relationships with guests. It offers customized toiletries to its customers based on their preferences. It also has an entire floor dedicated to suites that have air purification systems. These value-added services make the Paris Hotel unique as these services are not available at other hotels. In this scenario, the Paris Hotel is at the level of relationship marketing. financial social O customization structural 2 pts Question 9 When considering the range of involvement that the target audience/customers have with a product, how do private sector service organizations (business) and nonprofit organizations generally compare? The range is much narrower for nonprofit organizations. The range is much narrower for business service organizations. The range is more or less equal in the two cases. O The range is highly unpredictable in both cases, Question 10 2 pts Vronique volunteers at the BreadBasket, a local nonprofit foodbank. She finds it meaningful to help those who have lost their jobs during the pandemic and need to feed their families. Vronique knows that BreadBasket does not seek to make a profit; it only tries to cover its expenses. This example shows that nonprofit organizations cannot measure their success or failure in strictly financial terms O try to distribute funds to their owners or shareholders have profit motives guiding decisions have profits as the criteria for evaluating results
