d a Out of The purpose of market research is to inform the organisation about: Select one: O a. customers' needs and desires. O b. all of these choices O c. marketing opportunities for particular goods and services. O d. changing attitudes and purchase patterns of customers. di 11 11 Out of If David Jones wants to learn about consumers' attitudes toward online shopping but does not want to conduct a study to acquire this information and instead looks at available published information, it would collect_ Select one: O a. causal b. secondary O c. laboratory d. primary data. 12 d Out of Arnotts produces several cheese-flavoured snack products and is considering introducing a line of sweet cheese biscuits. These new Arnotts biscuits would most likely be an example of: Select one: O a. a product modification b. a quality modification c. a functional extension O d. a line extension d 13 Out of As Mike works on developing a new prototype of a kitchen appliance, he is engaging in which phase of the new-product development process? Select one: O a. Idea generation b. Product development c. Test marketing Od. Commercialisation