D Background: MYWay Communications MYWuy Communications is a company that provides television programming and High Speed Internet access to residential customers. The VP of Marketing at MyWay Communications would like to better understand the Lifetime Value of 200,000 customers that were acquired five years ago as a result of a $30M television marketing campaign. In particular, she would like to understand the LTV of two types of customers: 1) Baste Customers, who only get access to Television programmi and 2 mium Customers, who get access to both TV and High Speed it. Alter customers were metred In Year 1 MyWay placed phone calls to customers in Yeart Year to offer customers the opportunity to upgrade to bers, subscribe to premium chants. They only contacted those customers who maintained the contracts in the current year (Ex In Year 2 they called Year 2 customers (Note: you can't call a customer who cancelled the contracts. The couts of this communication are provided on the 'MyWay Communications LTV tab The VP of Marketing has asked the Database Analyst on her team to calculate some basic statistics on the customers that were acquired from that marketing campaign. The analy's report is displayed on the next tab, 'MYWay Communications LTV along with some additional information regarding variable costs and the discount rate The VP of Marketing wants you to do the following 1) calculate the Lifetime Value of both the Basic and Premium custom after years using the income statement method. 2) answer the questions listed on the 'MyWay Communications LIV tab. AL Then for which und be WE Whether NY Cathew Which pentisme ULLA Aureland 34 BOB See Ada 000000 pen TIPY Costumes pending on Current C Yes Year Cpgrade to Pay Channel 100 DU Question Fornach gent, which year do they are and become profita SITUD VO CM Bad groundway Communication MYWay Communitions LTV Saladground ddf DOM VE a Type here to search D Background: MYWay Communications MYWuy Communications is a company that provides television programming and High Speed Internet access to residential customers. The VP of Marketing at MyWay Communications would like to better understand the Lifetime Value of 200,000 customers that were acquired five years ago as a result of a $30M television marketing campaign. In particular, she would like to understand the LTV of two types of customers: 1) Baste Customers, who only get access to Television programmi and 2 mium Customers, who get access to both TV and High Speed it. Alter customers were metred In Year 1 MyWay placed phone calls to customers in Yeart Year to offer customers the opportunity to upgrade to bers, subscribe to premium chants. They only contacted those customers who maintained the contracts in the current year (Ex In Year 2 they called Year 2 customers (Note: you can't call a customer who cancelled the contracts. The couts of this communication are provided on the 'MyWay Communications LTV tab The VP of Marketing has asked the Database Analyst on her team to calculate some basic statistics on the customers that were acquired from that marketing campaign. The analy's report is displayed on the next tab, 'MYWay Communications LTV along with some additional information regarding variable costs and the discount rate The VP of Marketing wants you to do the following 1) calculate the Lifetime Value of both the Basic and Premium custom after years using the income statement method. 2) answer the questions listed on the 'MyWay Communications LIV tab. AL Then for which und be WE Whether NY Cathew Which pentisme ULLA Aureland 34 BOB See Ada 000000 pen TIPY Costumes pending on Current C Yes Year Cpgrade to Pay Channel 100 DU Question Fornach gent, which year do they are and become profita SITUD VO CM Bad groundway Communication MYWay Communitions LTV Saladground ddf DOM VE a Type here to search