D D Question 1 2 pts Which of the following is not likely to be used as a primary strategy by a customer-centric business? Using research and development to create patentable products A national advertising campaign to create brand awareness Outsourcing call center operations to reduce costs Creating a social media presence Question 2 2 pts A company that locates its flagship store on Fifth Avenue in New York is likely using an) strategy Sales and marketing O Cost of goods sold Operations Innovation and design Question 3 2 pts Which of the following is likely to be the most significant start up expense for a retailer occupying store space in the mall? Paying employees during the start-up period to stock the shelves Inventory purchases O Equipment leases Organization costs Question 4 2 pts Reducing product costs is less important to a customer-centric business than to an operational.centric business, True False