D

Fractl uses both text and graphic design on their Sapio case study web page to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications covered their news story, they incorporated the media outlet's icons for further visual diversity.

1. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called -_____________.

2. Today, advertising captures about ___ percent of total promotion spending.

3. The study of human populations in terms of size, density, location, ag gender, race,occupation, and other statistics is called___________.

4. The type of trade-promotion discount in which manufacturers agree to reduce the price to

the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called________________.

5. When producers, wholesalers, and retailers as a unified system, they comprise a_______________-.

6. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability

and high believability, the advertiser will probably choose which of the following mass media

types?

7. A(n) ____ is a name, term, sign, symbol, or design, or a combination of these that identifies the marker or seller of a product or service.

8. If advertising constantly sends out messages about materialism, sex, power, and status,

which of the following categories of social criticism most closely matches this problem?

9. Joining with foreign companies to produce or market products and services is called______________.

10. When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a ____