d) None of the above 20: The stage of the Product Life Cycle (PLC) is typically characterized by little sales growth and intense competition among producers for revenues. Competitive advertising and pricing incentives are used to gain market share. a) Market Decline c) Market Maturity b) Market Introduction d) Market Growth Section III: Please select the best answer to complete each statement. Each item is valued at two (2) points. Market development Competitive advantage Market penetration Scrambled merchandising Retailing Intensive distribution Convenience products Railroad Specialization/Division of Labor Trucking Advertising Exclusive distribution Specialty products Generic Brand Secondary data Selective distribution Primary data Wholesaling 1. reflects that intermediaries in the distribution channel become "expert" at performing certain distribution functions. 2. describes all the activities associated with the sale of products and services to final consumers