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d . Quantitatively analyze your recommendation, focusing on relevant marketing metrics such as ( and if appropriate ) break even, achieving a market share goal
d Quantitatively analyze your recommendation, focusing on relevant marketing metrics such as and if appropriate break even, achieving a market share goal and a profitability goal recovery or payback on investment, level of retail placement or freezer space brand loyalty vs customer churn etc Supporting spreadsheets should be included, and may reflect future time periods years etc. andor differing levels of market penetration or investment ie $ K vs $ K Also, how would success be defined based upon your recommendation ie market share level Sales Profitability If the product is launched, how long will it take for Best In Show to achieve breakeven What might sales and market share be within years If Best In Show is launched, should more than $ K or less than $ K be invested in the first year if so provide supporting rationale and analysis points
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