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d . Quantitatively analyze your recommendation, focusing on relevant marketing metrics such as ( and if appropriate ) break even, achieving a market share goal

d. Quantitatively analyze your recommendation, focusing on relevant marketing metrics such as (and if appropriate) break even, achieving a market share goal (and a profitability goal), recovery or payback on investment, level of retail placement (or freezer space), brand loyalty (vs. customer churn) etc . Supporting spreadsheets should be included, and may reflect future time periods (years 1,2,3 etc.) and/or differing levels of market penetration or investment (i.e., $ 630K vs. $ 830K). Also, how would success be defined based upon your recommendation (i.e., market share level ? Sales ? Profitability ?). If the product is launched, how long will it take for Best In Show to achieve break-even ? What might sales and market share be within 5 years ? If Best In Show is launched, should more than $ 830K or less than $ 630K be invested in the first year (if so, provide supporting rationale and analysis).(20 points)

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