D Question 15 2 pts Mikes Bikes Question: Corporate Branding programs boost the effectiveness of direct product marketing as consumers are more willing to find out about your products when they recognize your brand. Therefore, product advertising and branding work together to raise the awareness of all of your products in your product line. Corporate Branding programs are more effective when: You dominate one single industry. You have higher sales than your competitors. You focus on TV commercials. Your competitors have higher sales than you do. You have multiple products so your brand awareness boosts awareness for all of your products. Question 16 2 pts MikesBikes Question: In MikesBikes you run a Bicycle Manufacturing Company who distributes its products through Retailers. The Retail Price customers pay consists of: The Wholesale Price (the amount your company earns from each sale); and A Retail Margin (the amount your distributors earn for each bike they sell). If a Retailer sells 10,000 bikes with a Retail Price of $725 and a Retail Margin of 34%, then your Wholesale Sales Revenue will be: $4.785,000 O $7.250.000 $3,400,000 $2.465,000 $9.715,000 D Question 18 2 pts MikesBikes Question: In what circumstances would your Production Quantity be less than your Sales Forecast? When your Sales Forecast exceeds last year's Sales Volume When you have Existing Inventory (Finished Goods) In Stock When your Sales Volume is greater than your competitor's Sales Volume When you have no Inventory (Finished Goods) In Stock This situation is not possible: Production Quantity should always be equal to or greater that the sales forecast