D Question 18 In digital communications, CPM stands for. Cost per thousand (impressions) Communications performance measurement O Cost performance measure O Common promotions measurement A marketing promotion should always deliver 01 key message O Differentiation of the product or brand O Positioning of the product or brand Pricing information O All are correct 1 pts D Question 36 Different fast food companies often send their prospective consumers leaflets to their addresses with 11 tons of coupons to entice the consumers to purchase their products. This is an example of which form of direct marketing Direct-mail marketing Telemarketing O Kiosk marketing CO Leaflet marketing