D Question 4 1 pts 4. Tide and Cheer are washing detergents. They like to segment markets by looking at whether customers are light users or heavy users. Heavy users tend to buy larger package sizes while light users tend to buy smaller package sizes. what type of segmentation is being used? demographic O geographic O behavioral O psychographic D Question 5 1 pts 5. Tooth paste manufactures tend to segment market by what the toothpaste will be used for. Customers buy one brand, Crest, to prevent cavities. Another brand, such as Ultrabrite, might be used for teeth whitening. what type of segmenation is being used? demographic Opsychographic needs based O behavioral