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D Question 4 10 pts Shannon's has developed a super-premium craft beer to be marketed as Shannon's Irish Stout. The cost of production (brewing,
D Question 4 10 pts Shannon's has developed a super-premium craft beer to be marketed as Shannon's Irish Stout. The cost of production (brewing, canning, etc.) is about $4.00 per six-pack. If Shannon's needs a 10% margin, the distributor needs 40%, and the retailer needs 54%, what will be the likely selling price suggested by Shannon's to consumers? Assume all margins are expressed as markups based on selling price. Compute your answer to the nearest penny. Round intermediate answers to the nearest penny.
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