d. Zynga-9-49 ZYNGA (LO 1) Locate Zynga's FYE 2016 10-K and its 2017 Proxy Statement to answer the following questions: 1. Use online resources to help you define the term "non-GAAP measures." Why do companies use non-GAAP measures? a. Non-GAAP earnings are an alternative accounting method used to measure the earnings of a company. Companies report non-GAAP earnings in addition to their earnings based on GAAP. Some companies use them to show investors management's view of their core operations, typically by eliminating nonrecurring charges and other amounts they believe are not indicative of their ongoing performance, such as major strategic restructurings. 2. Zynga uses a non-GAAP measure, "bookings," to assist readers in understanding the company's financial statements and associated disclosure. Define how Zynga uses the non- GAAP measure, bookings. Read management's description of this non-GAAP measure. What do the results of it imply for the financial viability of Zynga? a. 3. How do bookings compare to GAAP-based reve je? 4. What are limitations to the non-GAAP measure, bookings? As an investor, could you live with those limitations, or would you avoid relying on bookings? a