Question
D1. Using the results of the email campaign provided below, measure and evaluate the email marketing performance against the campaign's goals and KPIs. Email series
D1. Using the results of the email campaign provided below, measure and evaluate the email marketing performance against the campaign's goals and KPIs.
Email series Open rate Click rate Unsubscribe rate Revenue
Benchmark based on
previous performance 9.8% 1.17% 2.1% $263,000
Results achieved 18.4% 2.3% 1.7% $325,000
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
