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D1. Using the results of the email campaign provided below, measure and evaluate the email marketing performance against the campaign's goals and KPIs. Email series

D1. Using the results of the email campaign provided below, measure and evaluate the email marketing performance against the campaign's goals and KPIs.

Email series Open rate Click rate Unsubscribe rate Revenue

Benchmark based on

previous performance 9.8% 1.17% 2.1% $263,000

Results achieved 18.4% 2.3% 1.7% $325,000

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