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Dan Ariely is a Behavioural Economist who in his bestseller Predictably Irrational Hidden forces that shape decisions, takes a look at classical micro economic theory

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Dan Ariely is a Behavioural Economist who in his bestseller Predictably Irrational Hidden forces that shape decisions, takes a look at classical micro economic theory and explains it through a modern economic lens. In Chapter three of his book-the cost of zero cost (copy provided) Mr. Ariely writes about many things that we have touched upon in chapters one through four of our textbook. In a maximum of 300 words discuss three economic topics that you have learned about within the first four chapters of our text. Express YOUR opinion on how the text compares to Mr. Ariel's writings/view. Do they differ? Do you agree with or disagree with his View

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