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Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers,

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the of the company.
demographic environment
technological environment
microenvironment
political environment
macroenvironment
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