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Dana headed to the shoe store to replace the everyday flats she usually wore to work. However, she also bought two other pairs of shoes

Dana headed to the shoe store to replace the everyday flats she usually wore to work. However, she also bought two other pairs of shoes because they were so cute she could not resist. These additional purchases are called
Multiple Choice
unplanned purchases.
modified rebuys.
alternative choices.
bonus buys.
derived demand.

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