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Dancers and singers hired by the California Board of Tourism staged a series of seemingly impromptu performances of a medley of Beach Boys songs, including
Dancers and singers hired by the California Board of Tourism staged a series of seemingly impromptu performances of a medley of Beach Boys songs, including "Surfing USA and "California Girls," in busy airport terminals around the country. This is an example of
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lobbying
sponsorship
guerrilla marketing
internal PR
media relations
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