Danial's Drive In - Q1 CampaignPrimary KPI: CPA (Actions); Secondary KPI: CTRLine ItemImpressionsClicksConversions (Actions)CostCTRCPACPMDANIALS DRIVEIN_Keyword Contextual14,048,50324,27933,776$21,864.350.17%$0.65$1.56DANIALS DRIVEIN_App Ownership3,428,6822,41314,663$22,254.620.07%$1.52$6.49DANIALS DRIVEIN_RON Meet or Beat_Desktop7,131,9443,3711,004$4,095.440.05%$4.08$0.57DANIALS DRIVEIN_PMP Pandora-Hispanic_Mobile2,302,6088,739-$15,392.540.38%#DIV/0!$6.68DANIALS DRIVEIN_PMP Meredith-Family/Parenting1,722,2601,974235$16,101.310.11%$68.52$9.35DANIALS DRIVEIN_PMP Time Inc-Sports_Desktop44,7595930$170.280.13%$5.68$3.80Total28,678,75640,83549,707$79,878.530.14%$1.61$2.79QuestionAnswerQuestion 1: Which tactic delivers the largest volume of clicks?Question 2: Which tactic should we optimize out of for having a high cost per action and low volume of conversions?Question 3: Although Pandora drives a high volume of impressions, there are no actions. What would you do?Question 4: Which line item had the lowest spend? What optimizations would you make?Question 5: What is the overall CPA of the campaign? What can be attributed to driving that CPA?