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Danika is working on a marketing plan for her hair salon, which she has operated for 1 0 years. She is experienced and knows her
Danika is working on a marketing plan for her hair salon, which she has operated for years. She is experienced and knows her market and her customers well. Danika has written down the following statement: "Increase revenue from nail services to $ in the next year." Which statement about marketing objectives is true of Danika's statement?
a The objective statement is realistic and time specific, but fails to include details regarding a benchmark or quantitative measurement.
b The objective statement meets all guidelines, as it is realistic, measurable, time specific, and compares to a benchmark.
c The objective statement is measurable and time specific, but fails to be realistic or include a benchmark comparison.
d The objective statement is realistic, measurable, and time specific, but does not include any benchmark comparison.
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