Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Danika is working on a marketing plan for her hair salon, which she has operated for 1 0 years. She is experienced and knows her

Danika is working on a marketing plan for her hair salon, which she has operated for 10 years. She is experienced and knows her market and her customers well. Danika has written down the following statement: "Increase revenue from nail services to $25,000 in the next year." Which statement about marketing objectives is true of Danika's statement?
a. The objective statement is realistic and time specific, but fails to include details regarding a benchmark or quantitative measurement.
b. The objective statement meets all guidelines, as it is realistic, measurable, time specific, and compares to a benchmark.
c. The objective statement is measurable and time specific, but fails to be realistic or include a benchmark comparison.
d. The objective statement is realistic, measurable, and time specific, but does not include any benchmark comparison.
image text in transcribed

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Management

Authors: Warren R. Plunkett, Gemmy S. Allen

10th edition

1111221340, 978-1111221348

More Books

Students also viewed these General Management questions

Question

tugas bahasa Jawa (1.sopo ae

Answered: 1 week ago

Question

The effect of neurotransmitters may be..........?

Answered: 1 week ago

Question

Where was the declaration of independence signed?

Answered: 1 week ago