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Danika is working on a marketing plan for her hair salon, which she has operated for 1 0 years. She is experienced and knows her

Danika is working on a marketing plan for her hair salon, which she has operated for 10 years. She is experienced and knows her market and her customers well. Danika has written down the following statement: "Increase revenue from nail services to $25,000 in the next year." Which statement about marketing objectives is true of Danika's statement?
a. The objective statement is realistic and time specific, but fails to include details regarding a benchmark or quantitative measurement.
b. The objective statement meets all guidelines, as it is realistic, measurable, time specific, and compares to a benchmark.
c. The objective statement is measurable and time specific, but fails to be realistic or include a benchmark comparison.
d. The objective statement is realistic, measurable, and time specific, but does not include any benchmark comparison.
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