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Danny's Dairy Farm provides a weekly home delivery service. What is the short-term margin for the CLV formula? Weekly margin: $15 ANNUAL spending on customer
Danny's Dairy Farm provides a weekly home delivery service. What is the short-term margin for the CLV formula?
Weekly margin: $15
ANNUAL spending on customer retention: $260 per customer
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
