danone case

To what extent can the food and beverage sector be considered a global industry? What benefits derive from international scope? To what extent is adaptation to national market conditions important? How do the conflicting forces of globalization and localization differ for Danone's four businesses: dairy, water, baby nutrition and medical nutrition?

What are the sources od Danone'scompetitive advantage?

What is distinctive about Danone's organizational structure, management systems and leadership style? How effective are they in helping Danone to (a) adapt to national market conditions and (b) exploit linkages across national borders?

What recommendations would you make to Franck Riboud regarding Danone's corporate strategy and implementation?