Question
Data for Hermann Corporation are shown below: Per unit Percent of Sales Selling price $72.00 100% Variable expenses 36.72 51 Contribution margin $35.28 49% Fixed
Data for Hermann Corporation are shown below: |
Per unit | Percent of Sales | |
Selling price | $72.00 | 100% |
Variable expenses | 36.72 | 51 |
Contribution margin | $35.28 | 49% |
|
Fixed expenses are $75,500 per month and the company is selling 3,900 units per month. |
Requirement 1: | |
(a) | Calculate the increase or decrease in net operating income if a $7,700 increase in the monthly advertising budget would increase monthly sales by $14,600.(Negative amount should be indicated by a minus sign. Omit the "$" sign in your response.) |
Change in Net operating income | $ |
(b) | Should the advertising budget be increased as suggested in requirement 1(a) above? |
yes or no |
Requirement 2: |
Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $3 per unit. The marketing manager believes the higher-quality product would increase sales by 17% per month. Should the higher-quality components be used? |
yes or no
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