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Data for Hermann Corporation are shown below: Per unit Percent of Sales Selling price $72.00 100% Variable expenses 36.72 51 Contribution margin $35.28 49% Fixed

Data for Hermann Corporation are shown below:

Per unit Percent
of Sales
Selling price $72.00 100%
Variable expenses

36.72

51

Contribution margin

$35.28

49%


Fixed expenses are $75,500 per month and the company is selling 3,900 units per month.
Requirement 1:

(a)

Calculate the increase or decrease in net operating income if a $7,700 increase in the monthly advertising budget would increase monthly sales by $14,600.(Negative amount should be indicated by a minus sign. Omit the "$" sign in your response.)


Change in Net operating income $
(b) Should the advertising budget be increased as suggested in requirement 1(a) above?

yes or no

Requirement 2:

Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $3 per unit. The marketing manager believes the higher-quality product would increase sales by 17% per month. Should the higher-quality components be used?

yes or no

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