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Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 135 100 % Variable expenses 81 60 Contribution margin $
Data for Hermann Corporation are shown below:
Per Unit | Percent of Sales | ||||||
Selling price | $ | 135 | 100 | % | |||
Variable expenses | 81 | 60 | |||||
Contribution margin | $ | 54 | 40 | % | |||
Fixed expenses are $87,000 per month and the company is selling 2,900 units per month.
Exercise 6-5 Part 1
Required:
1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,200 and monthly sales increase by $21,000?
1-b. Should the advertising budget be increased?
Should the advertising budget be increased?
Yes []
No []
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