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Data Mining: It is desired to partition customers into similar groups on the basis of their purchasing habits. a. What features could we use? Provide

Data Mining: It is desired to partition customers into similar groups on the basis of their purchasing habits. a. What features could we use? Provide 3 examples. Would you describe such data as heterogeneous (i.e., data with high variability of data types and formats)? b. Which data mining problem is best suited to this task?

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