Question
Data Mining Question I am using Rapid Miner, using a clustering technique called SOM (Self organising map) on a customer survey that has the attributes:
Data Mining Question
I am using Rapid Miner, using a clustering technique called SOM (Self organising map) on a customer survey that has the attributes:
-Service quality
-Deli Quality
-Shopping comfort
-Product Quality
-Shopping type
-Loyalty Card to others?
I gathered the following SOM and Centroid table:
My question is what can i do with this data? I dont understand how to interpret it or get any real information from the clusters? I have to write a report about the supermarket using SOM with the customer survey but not sure what I can say about this data?
Attribute Service-quality Deli-quality Shopping_comfort Product-quality Shopping type LoyaltyCard_of_Others? 0.550 cluster_0 6.186 1.986 7.671 7.457 0.193 cluster 1 2.027 2.469 3.301 2.796 0.137 0.035 cluster 2 1.561 7.224 7.477 7.523 0.299 0.738 cluster 3 8.203 8.406 8.352 8.755 0.303 0.959 cluster 4 7.781 5.556 4.417 3.874 0.152 0.126 Attribute Service-quality Deli-quality Shopping_comfort Product-quality Shopping type LoyaltyCard_of_Others? 0.550 cluster_0 6.186 1.986 7.671 7.457 0.193 cluster 1 2.027 2.469 3.301 2.796 0.137 0.035 cluster 2 1.561 7.224 7.477 7.523 0.299 0.738 cluster 3 8.203 8.406 8.352 8.755 0.303 0.959 cluster 4 7.781 5.556 4.417 3.874 0.152 0.126Step by Step Solution
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